
Providing a peaceful and comfortable environment involving soft music and soft lights could make customers in fast food restaurants eat less, a new study published in the journal Psychological Reports reveals.
Researchers from Cornell University and Georgia Institute of Technology conducted the study at Hardee's restaurant in Champaign, Illinois. The researchers divided the restaurants in two areas, with the first area decorated with soft lighting and having soft jazz music being played in the background while the second area had the normal atmosphere of the restaurant.
Around 62 people participated in the study with researchers finding that on average while the customers sat for longer duration in the redecorated area, they ate 18 percent less compared to customers who sat in the regular fast food environment.
Source: Medindia