A new study has revealed that older people love to read negative stories about young adults rather than positive ones.
Older people, have greater certainty regarding their identity. However, living in a youth-centered culture, they may appreciate a boost in self-esteem. That's why they prefer the negative stories about younger people, who are seen as having a higher status in our society.
Knobloch-Westerwick conducted the study with Matthias Hastall of Zeppelin University Friedrichshafen in Germany.
Their results appear in the September 2010 issue of the Journal of Communication.