Men are more likely to post their privacy away in order to show-off to friends, collect 'likes' on social media and to feel good about themselves, a study has found.
The study showed that men are sensitive about how many likes they get on social media and are more likely to reveal something embarrassing or confidential about their co-workers, friends or employers than women.
According to the study, one-in-ten (nine percent) men would post a photo of themselves naked compared to only 5 percent of women and 13 percent of men post photos of their friends wearing something revealing.
Further, men also get upset if they do not get the likes they hope for and 29 percent of them also admitted they get upset if somebody who matters to them does not like their posts.
Fifteen percent of men also admitted they would post a photo of friends under the influence of alcohol compared to just 8 percent of women.
The study "is in line with the assumption of men being rather less focused on social harmony and rather more willing to take risks", Carolus said, adding that this risky behaviour on social media can put people at risk.
In their search for social approval, people have stopped seeing the boundary between what it is okay to share and what is better kept private, the researchers noted.