Music Volume in Bar Greatly Impacts the Volume You Drink

by VR Sreeraman on July 19, 2008 at 12:04 PM
 Music Volume in Bar Greatly Impacts the Volume You Drink

Blame the DJ: loud bar music makes people drink more and drink faster, a study released Friday has found.

"Previous research had shown that fast music can cause fast drinking, and that music versus no music can cause a person to spend more time in a bar," said Nicolas Gueguen, a professor of behavioral sciences at the Universite de Bretagne-Sud in France, and corresponding author for the study.


"This is the first time that an experimental approach in a real context found the effects of loud music on alcohol consumption."

Gueguen and his colleagues discretely visited two bars over the course of three Saturday nights whose owners agreed to let them manipulate the sound levels.

They randomly selected 40 males aged 18 to 25 who ordered a glass of draft beer and monitored their consumption at different sound levels.

The authors offered two hypotheses for why louder music would lead to increased drinking within a decreased amount of time.

"One, in agreement with previous research on music, food and drink, high sound levels may have caused higher arousal, which led the subjects to drink faster and to order more drinks," Gueguen said.

"Two, loud music may have had a negative effect on social interaction in the bar, so that patrons drank more because they talked less."

The study will be published in the October issue of Alcoholism: Clinical & Experimental Research.

Source: AFP
Font : A-A+



Recommended Readings

Latest Research News

Life Expectancy Gap for Autistic Individuals Revealed
Diagnosed autistic individuals showed increased premature mortality in the UK, highlighting urgent needs to address associated inequalities.
Exploring How Hearing Impairment Shapes Dementia Risk
Study reveals a correlation between hearing impairment and distinct brain region variances, contributing to dementia.
Coffee and its Role in Neurodegenerative Disorders
Financial impact of caring for individuals with neurodegenerative disorders reaches hundreds of billions annually in the United States.
Healthcare Industry Struggles With Tech Skills Shortage
Experts emphasize that addressing the skills gap demands immediate attention and innovative solutions, including education, re-training, and significant time investment.
Nano-Probes Uncover Cellular Reactions to Pressure
New study unveiled the cells' ability to adapt in responses and potential implications for conditions such as diabetes and cancer.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close

Music Volume in Bar Greatly Impacts the Volume You Drink Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests