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People who drank the beer presented with the label while listening to 'Oceans of Light' reported they had enjoyed the drink.
You may Not Know Music But Still be Musical
People who score highly on openness are imaginative, have a wide range of interests, and are open to new ways of thinking and changes in their environment.
People who score highly on openness are imaginative, have a wide range of interests, and are open to new ways of thinking and changes in their environment.
TOP INSIGHT
A range of multisensory information such as sound, sensation, shape and color can influence the taste of food and beverage.
"We have been able to see that people tend to feel more pleasure when experiencing beverages along with sounds that are part of the beverage's identity," Cavalho said.
The Brussels Beer Project collaborated with UK band The Editors to produce a porter-style beer that took inspiration from the musical and visual identity of the band.
Music and Dance are Deeply Intertwined Activities
Male superb lyrebirds often move their bodies to the music in a choreographed way as they sing, adding evidence from human cultures around the world that music and dance are deeply intertwined activities.
Male superb lyrebirds often move their bodies to the music in a choreographed way as they sing, adding evidence from human cultures around the world that music and dance are deeply intertwined activities.
This taste profile was designed to broadly correspond to The Editors latest album, "In Dreams."
Researcher Publishes New Website Which Allows Listeners to Hear 'Music Of The Stars'
A new website that allows listeners to literally hear the music of the stars was published by a researcher at the Harvard-Smithsonian Center for Astrophysics.
A new website that allows listeners to literally hear the music of the stars was published by a researcher at the Harvard-Smithsonian Center for Astrophysics.
The first served as a control group and drank the beer along with a bottle without a label. In this case, they didn't listen to any specific song.
With Age, Our Taste In Music Changes
A new study reveals that we may be reluctant to admit that our taste in music alters - softens even - as we get older.
A new study reveals that we may be reluctant to admit that our taste in music alters - softens even - as we get older.
The third group drank the beer presented with the label while listening to "Oceans of Light", one of the songs on the band's latest album which the beer was created to reflect.
Before the test, the participants rated how tasty they thought the beer might be.
Then after tasting, they rated how much they had actually enjoyed the drink.
The results showed that those presented with the label and track reported both greater enjoyment than those presented with the beer and label alone.
"We have shown that people that previously knew the song that was used in the experiment, not only liked the multisensory experience of drinking beer more while listening to it, but they also liked the beer itself more," Cavalho noted.
"It seems that the added pleasure that the song brought into the experience was transferred into the beer's flavor," he added in a paper published in the journal Frontiers in Psychology.
Speaking about the next step, Cavalho said, "We want to keep assessing how sounds can modulate perceived flavor attributes of food and beverages, such as bitterness, sweetness, sourness, and creaminess."
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