About Careers MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Most of the Selfies Posted Online are Uploaded By Women

by Shirley Johanna on October 8, 2016 at 5:46 PM
Font : A-A+

Most of the Selfies Posted Online are Uploaded By Women

The majority of the selfies posted on social media are uploaded by women. One in 10 of all selfies show signs of outright narcissism, says a new study.

The study conducted by the Australian National University analyzed 5000 selfies posted on social media website Instagram. The researchers found that 75 percent of the selfies were posted by women.

Advertisement


About 35 percent of the selfies were autobiographical", or images depicting a person's life such as weddings, graduations, and even grocery shopping.

Study co-authors Dr Toni Eagar and Dr Stephen Dann said that users were mimicking business marketing practices to build their profile.

"These are people selling a view of their lifestyle or themselves, and the currency of the transaction is likes and follows. The aim is to build an audience and establish a type of fame or admiration on social media," said Dr Eagar.
Advertisement

Some Instagram users were running their accounts like a "commercial exchange" advertising themselves.

"It was very deliberate; they had plans and they clearly had ambitions. For those users, the goal was often to attract companies looking to promote their products, following a wider marketing trend moving away from celebrities to social media influencers."

Nine out of 10 selfies posted were not intended for self-promotion. There were more selfies aimed at friends and family than there were trying to gain an audience.

"It's neither narcissism nor self-empowerment. People are using selfies as a tool as part of their everyday life."

The study identified seven genres of selfies: the autobiographical selfie, the romance selfie, the parody selfie, the propaganda selfie, the coffee table selfie, the self-help selfie and the travel diary selfie.

The autobiographical selfie represented 35 percent of all selfies, followed by romance (21%), parody (12%), propaganda (11%), coffee table (9%), self-help (7%) and travel diary at (6%).

The study is the European Journal of Marketing.

Source: Medindia
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
Test  Your Knowledge on Heart
Test Your Knowlege on Genes
Obesity in Teens Make Inroads into Early Atrial Fibrillation
View all
Recommended Reading
News Archive
Date
Category
Advertisement
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Selfie Obsession - A Mental Disorder 

Most Popular on Medindia

Color Blindness Calculator Loram (2 mg) (Lorazepam) Iron Intake Calculator Pregnancy Confirmation Calculator Drug Side Effects Calculator Selfie Addiction Calculator Noscaphene (Noscapine) Blood Donation - Recipients Sanatogen Find a Doctor
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
×

Most of the Selfies Posted Online are Uploaded By Women Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests