Max Bupa Health Insurance Pulse 2015 reveals that Indians are more concerned about insuring the health of their loved ones than their own.
The first of its kind multi city study was conducted to understand how Health Insurance is perceived, bought and utilized in India.
The study was conducted among 1500+ respondents in leading metros like Delhi, Mumbai, Chennai and tier 1 and 2 centres like Hyderabad, Punjab and Rajasthan states. The findings showed that 6 out of 10 Indians prefer family health cover as against 4 out of 10 for individual cover.
More than two third of those planning to buy Health Insurance wish to cover their children (70%), followed by the spouse (66%).
Nearly 30% of respondents who are planning a family also think of buying Health Insurance. The decision regarding Health Insurance purchase is driven by the family with the spouse as the strongest influencer.
More than half of the owners self-initiate the purchase process. However, only 40% Health Insurance policy renewals were self-initiated by the owner, which shows that people don't understand the long term benefits of Health Insurance.