People who see themselves in the mirror while eating unhealthy food find it less tasty compared to those who do not see themselves in the mirror while eating.

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Eating in the presence of a mirror reduces the perceived tastiness of unhealthy food, promotes healthy eating practices and ultimately combats obesity.
"A glance in the mirror tells people more than just about their physical appearance. It enables them to view themselves objectively and helps them to judge themselves and their behavior in the same way that they judge others," said lead researcher Ata Jami of the University of Central Florida.
The findings of the study showed that mirrors can push people compare and match their behavior with social standards of correctness. When a person fails to follow the standards, they do not want to look into the mirror as it increases the discomfort of the failure. Thus, mirrors can induce discomfort and lower the perceived taste of the unhealthy food. The mirror does not change the taste of healthy food because eating healthy food does not induce discomfort.
The study was published in the Journal of the Association for Consumer Research.
Source-Medindia
MEDINDIA




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