A recent study was conducted to describe the demographics of Twitter users indulged in marijuana-related chatter and to examine the sentiment and themes on Twitter.
The findings were focussed at prevention efforts that work to target individuals who are most at risk for harms associated with marijuana use.
7000 influential marijuana-related tweets over a period of one month were randomly selected to assess the sentiment and themes.
Demographics of the users tweeting about marijuana were inferred using a social media analytics company.
Marijuana Twitter chatter sent by influential Twitter users tends to be pro-marijuana and popular among African-Americans.
Most marijuana-related tweets reflected a positive sentiment toward marijuana use, with pro-marijuana tweets outnumbering anti-marijuana tweets.
The most common theme of pro-marijuana tweets included the Tweeter stating that he/she wants/plans to use marijuana, followed by tweeting about frequent/heavy/or regular marijuana use, and that marijuana has health benefits and/or should be legalized.