Wendy's, US fast-food chain, renowned for its square beef patties and baked potatoes, surprised with a foie gras burger on Tuesday as it sprang back into life in Japan.
Two years after shutting up shop because of falling profits, Wendy's is hoping its exotic new menu will tickle the sophisticated Japanese palate.
Controversy Being Bypassed by US Foie Gras Industry
A handful of American farms are busily force-feeding ducks to satisfy growing appetites for the luxury liver pate even as the debate grows on whether foie gras is deliciously decadent
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The regular buns are still there but are joined by the foie gras burgers, which cost 1,280 yen ($16), and avocado and wasabi burgers (820 yen) as well as grilled chicken served with truffle and porcini mushroom sauce (920 yen).
Wendy's withdrew from Japan in 2009 after a seven-year presence in the crowded market, as it struggled to compete with bigger rivals Burger King and McDonald's.
Its first new branch opened Tuesday in the upmarket Tokyo shopping district of Omotesando. The company said it was aiming to open 100 restaurants over the next five years.
Source: AFP
Its first new branch opened Tuesday in the upmarket Tokyo shopping district of Omotesando. The company said it was aiming to open 100 restaurants over the next five years.
Source: AFP
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 Great demand for Spain's 'ethical' foie gras worldwideEduardo Sousa cannot cope with the worldwide demand this Christmas holiday season for his 'ethical' foie gras, produced without force-feeding the geese -- a success he puts down to | Advertisement
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Foie Gras: China Enters the Gourmet World
China's ever-growing taste for luxury goods is extending into the culinary world -- and that's good news for Jean-Marie Vallier, who runs a duck farm and foie gras factory outside Beijing.
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