About Careers MedBlog Contact us
Medindia LOGIN REGISTER

India’s First Condom Brand Set for a Sensuous Makeover

by Vishnuprasad on March 12, 2015 at 9:49 PM
Font : A-A+

India’s First Condom Brand Set for a Sensuous Makeover

Decades after it was introduced as a family planning aid under a government initiative, the subsidised condom Deluxe Nirodh is all set to get more 'intense.

The government will do a major 'rebranding' to give it a 'sensuous look' and perhaps even a new name. A special team has been set up by the health ministry to finalise its rebranding and new packaging.


If the government has its way, the plain Nirodh packets could soon have pictures of couples making love or playing the violin together.

Hindustan Latex Ltd gave a set of "attractive" and "erotic" pictures to the ministry to choose one for the new Nirodh packs, in a presentation on Monday.

Launched as a low-priced lubricated male condom years ago to prevent unwanted pregnancy and for a safe sexual life, Nirodh's decline started when attractive pleasure enhancers became available in the market.

"It was found one reason for its low acceptability is its unattractive packaging. Its quality is as good as others in the market, but the packaging is poor. We hope the new packaging will make a difference. The committee may recommend a new name for Nirodh too," said a health ministry official.



Source: Medindia

Recommended Reading

Latest Sexual Health News

Can Stress Cause Infertility?
Sexual performance and sperm health are found to be affected with the increased levels of stress, thereby causing infertility.
Four-step Plan for Detecting Sexually Transmitted Infections
The tests identified 255 cases of gonorrhea, chlamydia, or syphilis, most of which (86 percent) would have otherwise gone undetected for lack of symptoms.
Top 10 Reasons of Dullness in the Marital Sex
Can getting married dull your sexual life? Yes, actually it can. After a while, long-term relationships can start to feel monotonous.
Mindfulness: Zoom Sessions Beneficial for Sexual Health After Cancer
Facilitators can moderate group discussions via zoom successfully and should encourage each participant to speak openly.
Sperm Age may Help Predict Pregnancy Success
Higher sperm epigenetic aging is associated with a longer time to become pregnant in couples not assisted by fertility treatment.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close

Sexual Problem

Consult an Expert

×

India’s First Condom Brand Set for a Sensuous Makeover Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests