India's leading filmmakers have requested the government to withdraw the stipulation for theaters to run a warning scroll whenever a smoking scene is shown on screen and said video clips featuring films stars should be shot instead to maximize the impact of the anti-smoking message.
Mukesh Bhatt, film producer and president of the Film and Television Producers Guild of India, said that leading filmmakers submitted the proposal to the Information and Broadcasting (I&B) Ministry. Film stars like Salman Khan, Aamir Khan and Shah Rukh Khan are willing to shoot video clips with a message against smoking.
According to Union Health Ministry guidelines, a pop-up message against smoking should be shown whenever any scene in a film depicting smoking. The film society has urged the I&B Ministry to take up the matter with the health ministry.
Bhatt said, "We have submitted a proposal. We have requested the ministry that there can be more impact through video advertisements involving popular film stars. We are all for spreading the positive social message."