To be aired at 9.17pm, the "Watch Your Own Heart
Attack" ad has been produced by the charity organization, British Heart
Foundation (BHF). Betty McBride, the Director of Policy and Communications of
BHF said that the organization is concerned about the lack of awareness of
heart attack symptoms, with nearly 17 percent of those questioned admitting
that they have no knowledge of symptoms associated with heart attacks.
McBride revealed that the ad will aim to squash the myths of
heart attacks symptoms, largely popularized by Hollywood movies in which the victims
dramatically fall down by clutching their chest in pain. She went on to add
that heart attack symptoms are more subtle and are often ignored which could
lead to fatal results.