"Friends don't let friends smoke" is the tagline of a new e-cigarette advertisement.
NJoy's ad on YouTube makes the claim that the new video of the cigarette is the first to tell the "category truth," CNET reported.
An NJoy spokesman told AdAge that they are not advertising e-cigs as a smoking cessation device.
Cigarette smoking is harmful to the smoker and also nonsmokers who are exposed to the smoke. Cigarette smoke contains about 4,000 chemical agents, out of which 70 substances are carcinogenic. Smoking has negative health impacts on people at all stages of life. It harms unborn babies, infants, children, adolescents, adults and seniors. Smoking causes many types of cancer, including cancers of the lung, esophagus, larynx, mouth, throat, kidney, liver, bladder, pancreas, stomach, cervix, bowel and also acute myeloid leukemia. Switching to e-cigarettes could save millions of lives.
Electronic cigarettes, or smokeless cigarettes are pen-sized battery-powered devices that simulate smoking by heating and vaporising a liquid solution containing nicotine.