Heavy-handed regulations are blocking a synthetic drink, which is much safer than alcohol.
A new hangover-free synthetic alcohol which gets you tipsy but not drunk could have "seismic effects on public health", according to a report. The drink has been developed as an alternative to alcohol, removing the risks of hangovers, liver damage and loss of control.
But the product is being blocked by "morality police" using heavy-handed EU and government regulations, says the Adam Smith Institute.
. Sam Bowman, executive director of the Adam Smith Institute, said over-regulation was preventing such products from entering the market. "Other products like synthetic alcohol and reduced-risk tobacco products promise to repeat the success of e-cigs for new people, but only if we let them."
Public health officials are mindlessly pursuing abstinence campaigns, while ignoring life-saving risk reduction products, the institute says. Mr Bowman continued: "It is crucial that the government does not stand in the way of hangover-free alcohol.
"Regulation must be flexible and encouraging of new products that are safer than the vices they're competing with.
"Britain can be a world leader in safe alternatives to alcohol and cigarettes, but we need regulation that foster those things instead of stamping them out."