Question and answer websites are nothing new, but the quality of information given can be notoriously inaccurate. Now a new website has emerged in the form of Quora, which promises accurate replies.
Quora, the web company tipped to be the next big social networking phenomenon, was set up by Adam D'Angelo and Charlie Cheever, who are former Facebook staffers.
The peer-reviewed question and answer website describes itself as "a continually improving collection of questions and answers created, edited and organised by everyone who uses it".
The website disrobes the cloak of anonymity by insisting that anyone asking or answering a question reveal their identity - typically by linking their Quora account to websites such as Facebook or Twitter.
"We've seen this kind of thing before with sites like Yahoo Answers, but Yahoo fundamentally failed to help people connect, whereas Quora has in-built networking by default," the Independent quoted Chris Lake, from digital marketing analyst firm Econsultancy, as saying.
"It can be used by anybody who wants to help, to influence, to find answers," he stated.
Quora has become the place where academics, PhD students, professionals and experts gather to impart wisdom.
"Maintaining the integrity of our system is really important to us. So we're going to invest a lot in it as we grow," D'Angelo recently told the technology website TechCrunch.