Shreddies Ltd. have come out with flatulence-proof underwear that can dispel those awful smells away. It uses the same technology that is employed in chemical warfare suits which gets 'reactivated' every time the garments are washed.
A spokesperson for the company told a leading daily, "Although Shreddies has got cheeky with the new campaign, and to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn's and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it's something we all do."
"Flatulence seriously affects millions of people every day and since 2008 Shreddies has been helping those affected increase their quality of life. We have found the answer to help alleviate the most obvious symptom of flatulence, the odors."