About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Exposure to Graphic Anti-smoking Posters Increases Smoking in Teens

by Hannah Joy on December 18, 2017 at 1:07 PM
Font : A-A+

Exposure to Graphic Anti-smoking Posters Increases Smoking in Teens

Teens who are exposed to graphic anti-smoking posters were found to be at a greater risk for smoking after viewing the posters, reveals a new RAND Corporation study.

Conducted in a one-of-a-kind laboratory that replicates a convenience store, the study found that some teens who viewed posters depicting gruesome displays of smoking-caused diseases actually reported being more susceptible to cigarette smoking after viewing the displays during a shopping trip.

Advertisement


The negative effects were found among teens who, before viewing the posters, reported being at some risk for smoking. The graphic posters did not appear to have any effect on teens who were committed to never smoking.

"Our findings are counter intuitive and suggest that some anti-smoking strategies may actually go too far," said William Shadel, lead author of the study and a senior behavioral scientist at RAND, a nonprofit research organization.
Advertisement

The study is published online by the journal Nicotine & Tobacco Research.

Most of the tobacco industry's advertising spending is focused on point-of-sale retail locations such as convenience stores. These outlets are awash in posters for tobacco products, signs for price promotions and the tobacco power wall the display of cigarettes and other tobacco products that is prominent behind the checkout counter.

Studies indicate that most adolescents visit locations that sell tobacco on a near weekly basis, placing them at significant risk for repeated exposure to tobacco advertising. Numerous studies have linked such exposures to more-positive attitudes toward smoking among adolescents.

In response, some jurisdictions have proposed that graphic cigarette warning posters be displayed alongside the tobacco power wall and near the cash register. New York City mandated such warnings in 2009, but courts voided the regulation after lawsuits initiated by the tobacco industry.

For the RAND study, researchers had teens visit a replica of a convenience store to buy a few items. With about half of the teens, the checkout counter or the wall behind the cash register displayed a prominent poster showing a photo of a diseased mouth and the words "WARNING: Cigarettes cause cancer."

The poster used was drawn from among nine that the U.S. Food and Drug Administration had intended to put on cigarette packages and was the one had been rated as the most effective image by adolescents in previous research.

The 441 adolescents aged 11 to 17 who participated in the RAND experiment were surveyed about their attitudes toward cigarette smoking and asked about other items both before and after shopping in the replica convenience store. About 5 percent of the participants reported prior cigarette smoking and about 20 percent were considered at-risk for future cigarette smoking before visiting the convenience store.

Researchers say their analysis found that rather than disrupting the positive point-of-sale advertising in the convenience store, the graphic anti-smoking poster seemed to further heighten the smoking susceptibility of adolescents already considered at-risk for future tobacco use.

"It is possible that at-risk adolescents responded to the graphic warning posters in a defensive manner, causing them to discount or downplay the health risks portrayed in the poster," Shadel said. "It may also be possible that the graphic posters caused adolescents to divert their attention to the tobacco power wall, where they were exposed to pro-tobacco messages."

Researcher say that a shortcoming of their study is that they tested only one anti-smoking poster with the adolescents and they did not experiment with a variety of poster sizes or a greater variety of store placement.

"Our findings do suggest that policymakers should be careful when considering graphic warning posters as part of anti-tobacco education in retail environments," Shadel said. "This type of action either needs additional research or potentially should be abandoned in favor of better-demonstrated anti-smoking efforts."



Source: Eurekalert
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Goji Berries May Protect Against Age-Related Vision Loss
Tapping — A Proven Self-Applied Stress Intervention
Black Pepper as Preventive Measure Against Omicron
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Health Hazards of Smoking Smoking And Cancer Smoking And Tobacco Diet Lifestyle and Heart Disease Bubbles and Brews - Alcohol Facts Smoking Cigarette Smoking - A Silent Killer Chronic Obstructive Pulmonary Disease Leriche Syndrome Antioxidants to Help You When You Quit Smoking 

Recommended Reading
Negative Anti-Smoking Ads Makes Smokers 'Angry and Defensive'
Stigmatizing smoking could, in some cases, make it harder for people to quit because the negative .....
Asian Cinema the Next Major Battleground for Anti-Smoking and Anti-Cancer Groups
Anti-smoking and anti-cancer groups will now have to turn their focus towards Asian cinema with the ...
Withdraw Rule On Anti-Smoking Messages On Movie Screens: Indian Filmmakers To Govt
Film stars like Salman Khan, Aamir Khan and Shah Rukh Khan informed the I&B Ministry that they are ....
Village in Indonesia Gets the Grip of Anti-smoking
Bone-Bone, a village in central Indonesia has become anti-smoking champion. However, Indonesia is .....
Antioxidants to Help You When You Quit Smoking
Smoking is injurious to health, but it sure is a tough addiction to stop. Cure yourself with the pow...
Bubbles and Brews - Alcohol Facts
There is more to alcohol than mere intoxication. Infamous because of its social abuse but indispensa...
Chronic Obstructive Pulmonary Disease
COPD includes respiratory tract disorders that cause obstruction to airflow. These are chronic br...
Cigarette Smoking - A Silent Killer
Smoking kills the smoker silently, pushing him towards serious illnesses, which slowly lead to ......
Health Hazards of Smoking
Smoking causes many diseases and affects the overall health of smokers....
Leriche Syndrome
A patient with Leriche syndrome suffers from claudication symptoms, impotence and decreased pulses i...
Smoking And Cancer
Smoking is the most important preventable cause of cancer in the world....
Smoking And Tobacco
Encyclopedia section of medindia briefs you about the History of Tobacco...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
CONSULT A DOCTOR
I have read and I do accept terms of use - Telemedicine

Advantage Medindia: FREE subscription for 'Personalised Health & Wellness website with consultation' (Value Rs.300/-)