About Careers MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Design of Web Interface Largely Affects Decisions On Disclosing Personal Information

by Reshma Anand on October 12, 2015 at 2:48 PM
Font : A-A+

Design of Web Interface Largely Affects Decisions On Disclosing Personal Information

Disclosure of personal data by the user is largely influenced by the web design and information shown on the screen, revealed a new study.

The study conducted by the Joint Research Center (JRC) used behavioral sciences to look at how individuals react to different types of privacy notices. For instance, a depiction of a person's face on the website led people to reveal more personal information, the study found.

Advertisement

Also, users who had attended college felt more comfortable answering questions than those who never went to college. This result challenges the assumption that the better educated are more aware of information tracking practices.

Two types of privacy behavior were measured - passive disclosure, when people unwittingly disclose personal information, and direct disclosure, when people make an active choice to reveal personal information.
Advertisement

After testing different designs with over 3,000 users from Britain, Italy, Germany and Poland, results showed that web interface affects decisions on disclosing personal information. Also, this design choice and the visualization of the user's IP or browsing history had an impact on people's awareness of a privacy notice.

It found that people with a lower level of education were more likely to reveal personal information unwittingly. This behavior appeared to be due to the fact that non-college attendees were simply less aware that some online behavior revealed personal information about themselves.

Strong differences between countries were noticed, indicating a relation between cultures and information disclosure. Even though participants in Italy revealed the most personal information in passive disclosure, in direct disclosure they revealed less than in other countries.

Approximately 73 percent of women answered 'never' to the questions asking whether they had ever engaged in socially-stigmatized behavior, compared to 27 percent of males. It could also suggest women feel greater social scrutiny or are simply more cautious when disclosing personal information, said the researchers.

Source: IANS
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
World AIDS Day 2022 - Equalize!
Test Your Knowledge on Sugar Intake and Oral Health
Test  Your Knowledge on Heart
View all
News Archive
Date
Category
Advertisement
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

Most Popular on Medindia

Post-Nasal Drip Blood Pressure Calculator The Essence of Yoga Turmeric Powder - Health Benefits, Uses & Side Effects A-Z Drug Brands in India Drug - Food Interactions Blood Donation - Recipients Indian Medical Journals Find a Doctor Iron Intake Calculator
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close
×

Design of Web Interface Largely Affects Decisions On Disclosing Personal Information Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests