About Careers Internship MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Consumer Watchdog Warns Kids' Websites Promoting Junk Food, Toys

by Tanya Thomas on October 21, 2008 at 10:12 AM
 Consumer Watchdog Warns Kids' Websites Promoting Junk Food, Toys

With most kids spending half their day on the internet, it's little wonder that children's websites (which they are most likely to visit) are now home to advertisements on junk food and toys. Now, a leading consumer watchdog has warned ads which woo their young customers this way.

Consumer Focus, the new super-watchdog created by the Government last month, said that web advertisements are not tightly regulated the way TV and print ads are.

Advertisement

Ed Mayo, the chief executive of Consumer Focus, even wrote to the trade body Advertising Association asking it to consider reclassifying all children's websites as adverts.

According to the rules, a confectionery or junk food company cannot advertise its products during a children's television programme or on a children's website, but the rules only apply to the adverts themselves, not the content of the websites.
Advertisement

This allows many companies to set up "fan zones" or gaming pages, which heavily promote their products and brands, that some industry insiders call as "advergames".

Some toy companies even have pages on their websites that say: "This is what I want for my birthday!" and they allow children to email their parents or grandparents with a wish list of toys that they want.

"The idea that marketing should be free from rules simply because it takes place on the Internet is well past its sell-by date," the Telegraph quoted Mayo as saying in his letter.

"This measure is needed and needed urgently because it would be a positive and proportionate way of discouraging some of the poor practice which can be found all too easily on websites targeted at children," he added.

Lord Smith, the chairman of the Advertising Standards Authority, has expressed his frustration that his body cannot crack down on many of the "advertorial" websites on the Internet.

"The number of complaints we receive about advertising on the Internet continues to grow strongly," he said.

"Some of these - where banner or pop-up ads, e-mails or virals are concerned - are within our remit, but the overwhelming proportion of complaints are ones we currently cannot address, because they relate to advertising claims on companies' own websites, and as such fall outside our remit," he added.

The Advertising Association last year set up the Digital Media Group, an industry policy committee, which is examining how advertising and promotional material on the Internet should be regulated.

It would not comment on the letter sent by Consumer Focus, saying it was close to sending its own recommendations to the Code of Advertising Practice, the body that is in charge of drawing up the advertising rules.

"It is not in the Advertising Association's gift to declare websites as advertising," it said.

Source: ANI
TAN/M
Font : A-A+

Advertisement

Advertisement
Advertisement

Latest Lifestyle and Wellness News

Work Breaks - Need of the Hour to Counteract Prolonged Sitting
Prolonged sitting among office goers, pose risk of cardiovascular diseases, diabetes, hypertension, and certain types of cancers.
Fear of Garlic Bad Breath? Try Deodorizing Effect of Yogurt
Yogurt's protein and fat content demonstrated its unidentified deodorizing properties against garlic's pungent odor.
Smoking Tobacco and Cannabis Tied to Depression Risk
People who smoke tobacco and cannabis have an increased risk of depression and anxiety than those who use either substance alone or not at all.
Prevent Cognitive Decline in High-Activity Jobs
Research reveals the association between cognitive impairment and physically demanding careers, emphasizing the need for preventative strategies.
Physical Activity's Importance in Combating Sedentary Lifestyle
Excessive and protracted sedentary mode of life can result in cardiovascular problems, loss of muscle mass, increased body fat, and more.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close
MediBotMediBot
Greetings! How can I assist you?MediBot
×

Consumer Watchdog Warns Kids' Websites Promoting Junk Food, Toys Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests