About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER

Orangina Advert Called 'very Sexualised and Provocative'

by Rajashri on August 26, 2008 at 6:55 PM
Font : A-A+

 Orangina Advert Called 'very Sexualised and Provocative'

Viewers have launched a scathing criticism of an advertisement of the kids' drink Orangina, which features animals wearing tiny bikinis and gyrate around poles.

The Naturally Juicy advert, created by a French ad agency, has generated a wave of criticism since it hit British TV screens earlier this month, with viewers, children's charities and equal rights groups up in arms over its sexual - and, some believe, sexist - content.


The 60 second advert that centres around a love story between a doe and a bear with a finale of shots of Orangina bottles exploding between the thighs of zebras and squirting on to the breasts of other animals were said to have proved particularly offensive.

"Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context," the Telegraph quoted Claude Knights, director of children's charity Kidscape, as saying.

"The almost sinister portrayal of animals in an animation style filled with sexual innuendo leads to very mixed and confused messages," Knights added.

She said that the charity were worried that it was another example of using sexual images to sell products to children.

The Advertising Standards Agency (ASA) has received 147 complaints, after the commercial was first screened on August 1 on E4 during an episode of 'How to Look Good Naked'.

A spokesperson said they had not decided whether to investigate the advert, which is due to be shown post watershed throughout August.

The adverts was based around the idea of "pulpeuse", which in French means both "containing pulp" and also "voluptuous" or "sexy".

Dr Pepper Snapple Group, which owns the brand, was not available for comment.

Source: ANI
RAS/S

News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Western Diet may Augment the Risk of Autoimmune Diseases
Black Tea Protects against Blood Pressure and Heart Diseases
Green Mediterranean Diet may Help Repair Age-Related Brain Damages
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.


Recommended Reading
Iran Bans Sports, Film Stars from Appearing in Commercial Ads
Iran has banned sports and movie stars from appearing in commercial advertisements on the grounds .....
Perfect Matrimony Lies in Separate Bathrooms for Sir Michael Caine!
Sir Michael Caine, refuses to share his bathroom with his wife Shakira as he believes that perfect ....
Jobcentre Adverts Charged of Luring Girls into Prostitution
The British government funded job centres have been criticized for luring women and girls into ......
Alicia Keys Apologises to Fans for Featuring in Smoking Ads
Pop singer Alicia Keys has apologised to her fans in Indonesia after posters of her upcoming gig ......

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
CONSULT A DOCTOR
I have read and I do accept terms of use - Telemedicine

Advantage Medindia: FREE subscription for 'Personalised Health & Wellness website with consultation' (Value Rs.300/-)