In Columbia, Coca-Cola has debuted their new bottle, which is entirely made up of ice.
According to ABC News, the ice container is shaped just like the iconic glass bottle, with Spencerian script lettering engraved in it, the New York Daily News reported.
The bottle has been wrapped with a red rubber band, which doubles up as a bracelet bearing the Coke logo, to prevent frozen fingers.
The bottle melts when people are finished with their drinking for easy and eco-friendly disposal, however, critics say that the excess refrigeration to keep the container from melting nulls out the environmental benefits.
According to Coca-Cola's website, beachside servers have sold 265 units an hour on average of the new bottle that has been called "Fria hasta la ultima gota," or "Cold to the last drop."