One in 10 people in Britain have tried to cut down their meat intake following fears of developing cancer, according to a new survey.
A World Cancer Research Fund report last year said those eating two rashers of bacon and two sausages a day were at 63 pct increased risk of developing bowel cancer.
The survey involving 2,124 people showed that a quarter of those questioned said they had tried to eat more fruits and vegetables as a result of media coverage of the report,
Eleven percent of the respondents said that they had been trying to cut down heavy consumption of red meat, which has been linked to bowel cancer.
Among the over-55s, 37pct said they had tried to reduce their intake of processed meat.
However, the younger generation seemed unaffected by the report, for only 6pct trying to cut down meat consumption.
"This survey shows that if people are told how they can reduce their risk of cancer then many of them will make changes," BBC quoted Richard Evans, the head of communications for the World Cancer Research Fund as saying.
"However, recent market research has shown that despite the wall-to-wall media coverage of our report, many people are still unaware of how things like diet and physical activity affect cancer risk," he added.
The survey also showed that nearly two in five people were trying to be more physically active, and 9pct were trying to cut down on alcohol in response to health messages.
"We recommend that people who eat a diet high in processed meats cut down and eat more fruit and vegetables, but it is also important to remember to not focus on this alone," said a spokesman for Bowel Cancer UK .
"There are many other factors that might contribute to an increased risk of bowel cancer, such as smoking and an excess of alcohol, which should not be ignored," he added.