Recession and escalating prices of food stuff has caused people in Britain to reduce their intake of fresh fruits and vegetables and opt for less healthy options, a recent study that looked at 15000 households has revealed.
The price of fruit has gone up by 34% since 2007. The study found that single parent households experienced a marked reduction in the nutritional quality of their diet.
Pensioners began to choose fatty foods while households with children opted for sugary products. Opting for less healthy processed food is a big cause of worry.
Children's Food Trust chief executive Linda Cregan said: "Feeding children well is absolutely crucial for their future health - these figures are an indication of just how tough this has become for many families in recent years. Some of the trends in this report are a huge worry - we need to see the foods children eat containing less saturated fat, salt and sugar, not more."