However, the stereotype is contradicted by a new research that gathered responses from almost 28,000 randomly selected men, aged 20 to 75, from the US, the UK, France, Germany, Italy, Spain, Mexico and Brazil about their attitudes to life and sex.
The survey showed that men overwhelmingly rated attributes such as being seen as a man of honour and having the respect of your friends ahead of having success with women when assessing masculinity.
When it came to quality of life, one-third of respondents said being in good health was the most important factor, followed by a harmonious family life and being in a good relationship with their partner or wife.
During the study, just two per cent said that a satisfying sex life was their top priority.
"Taken together, this body of research underscores the centrality to men of nonsexual aspects of the male identity (and) emphasises the importance of the couple relationship,'' the Sun quoted German researcher Michael Sand, as saying.
The study is published in The Journal of Sexual Medicine.