About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Amul's Pro-biotic Ice-cream Gets IDF Marketing Award

by Medindia Content Team on October 5, 2007 at 7:33 PM
Font : A-A+

Amul's Pro-biotic Ice-cream Gets IDF Marketing Award

It's another triumph for brand Amul. After emerging as India's topmost brand for dairy products, it has gone to win one of the world's most prestigious awards - The International Dairy Federation (IDF) Marketing Award 2007 for Amul pro-biotic ice-cream launch.

Announcing the award recently at Dublin in Ireland, on the occasion of the World Dairy Summit, Jim Begg, the IDF President, said, "These campaigns are excellent examples of best practise in branded and generic marketing from around the world. In markets around the world that are volatile and highly competitive, dairy products have a role in health balanced diets, and these campaigns have demonstrated the ability of well planned and executed marketing investments."

Advertisement

Gujarat Cooperative Milk Marketing Federation (GCMMF) is the first and the only Indian organization to receive the award which covered three categories - nutri-marketing, innovation and marketing communication.

Amul Pro-biotic Ice-cream received the award in the nutri-marketing category.

According to B. M. Vyas, Managing Director of GCMMF, "We launched Amul pro-biotic ice-cream as well as Amul pro-biotic sugar free ice-cream, due to the constraints of cold chain which is a pre-requisite for ice-cream distribution. In a country like India where we have waterborne diseases like diarrhoea, eating a spoonful or two of pro-biotic ice-cream would keep the family healthy and strong. The product was launched with this in view. We were the first in the country to introduce pro-biotic ice-cream and pro-biotic sugar free ice-cream. We are happy that our efforts have been globally recognized by bestowing the prestigious IDF Marketing Award'.
Advertisement

In January 2007, for the first time in India and the world, GCMMF introduced the Amul range of sugar free and pro-biotic ice-creams aimed at the health- conscious and diabetic.

Probiotics are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, especially of milk sugar (lactose). They improve the immune system, build stronger bones and are effective in controlling travelers' diarrhoea. They also help in the prevention of formation and growth of colon cancer.

GCMMF was the first organization in the country to launch pro-biotic food.

In order to educate consumers and trade about the benefits of pro-biotic ice- cream, GCMMF ran extensive advertising and direct marketing campaigns during the year.

Source: ANI
VEN/C
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Cervical Cancer Awareness Month 2022
Ultra-Low-Fat Diet
Goji Berries May Protect Against Age-Related Vision Loss
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.


Recommended Reading
Dairy products consumption in china booming, prices soar in international market
As China's new-found love for milk zooms, some quarters are concerned that the impact on the prices ...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
ASK A DOCTOR ONLINE
I have read and I do accept terms of use - Telemedicine

Advantage Medindia: FREE subscription for 'Personalised Health & Wellness website with consultation' (Value Rs.300/-)