UK web surfers prefer social networking sites over pornographic ones.
According to new figures from Experian Hitwise, social networking sites are now the most popular destination for British Internet users beating pornography websites.
The Internet research company says that in January sites like Facebook accounted for 12.46 percent of all online traffic.
That's the equivalent of 2.4 billion hits or one eighth of all web visits.
In comparison entertainment websites, including pornographic ones, accounted for 12.18 percent of traffic.
It's the first time social networking has overtaken entertainment in terms of popularity.
Of those, social network site Facebook accounted for more than half, or 56 percent, of visits.
"While social networks of course compete amongst themselves for users, many of those users have a presence on multiple networks. One in every eight people leaving a social network visits another one immediately after," the BBC quoted Robin Goad, Experian Hitwise's Research Director, as saying.
"Facebook, for example, is a key source of traffic for many smaller social networks, while almost a fifth of people leaving Twitter go on to visit another social network," he added.