An Australian candy manufacturer has been denounced by many for selling lollies in pharmaceutical-style pill packaging.
Sold by Watsons Bay-based promotions firm Sense2, the lollies are marketed as a mini-calendar with custom print on the foil backing - but they strongly resemble a packet of pills.Paul Dillon, of Drug and Alcohol Research and Training Australia, said the product provided a link between lollies and medication.
'We live, unfortunately, in a very pharmaceutical world and we teach people to take drugs from a very early age,' Dillon said.
'Anything that reinforces that whole notion of lollies being a form of medication is not a good thing.'
Selling colourful sweets in blister packs is 'playing with fire', contends Claudia Keech, chief executive of the online magazine motherInc.com.au
'There are a lot of clever ideas in marketing sweets for clients these days, but something that resembles medication is not a smart idea at all,' Ms Keech said.
Advertisement
Such warnings come less than three months after three New South Wales children were admitted to hospital after swallowing pills they had mistaken for lollies.
Advertisement
The girl apparently brought the pills - believed to be ecstasy - to school to share after mistaking them for lollies.
Source-Medindia
GPL/M