Traditionally, mothers across the world vehemently oppose wastage of food. They never fail to point out that many third world countries have children who are starving. However Euro monitor International, a Global Research Firm has published reports about Canadians who take the effort to make use of every morsel of food. They literally daub food on their bodies as well. Trendy and fashionable innovations like mango scrubs, cheese perfumes, and apple pedicures and sushi skin treatments have amalgamated gourmet food with beauty regimen. Diana Dodson, Senior Analyst in Euro monitor opines that, marketing such products using natural ingredients provides a unique identity for the manufacturer in today's competitive and mature market.
Canadian Health Authorities passed a new regulation on 16 Nov, which makes it mandatory for all cosmetic products to exhibit the list of their ingredients on the container label. Dodson says that, the growing desire of the consumers to know what they smear on their skin is reflected in this new regulation. This will help companies using lesser synthetic materials to grab a larger market share. The vinotherapy skincare line launched by Mondavi wine company competing with similar brands from Caudalie is a reflection of these trends. Nestle has entered into a partnership with L'Oreal to develop a new range of cosmetics based on l cosmetics related to food. .Malt baths in spas across Czech Republic, Austria and Germany using beer is already popular. Stilton Cheese Makers with their own typical cheese fragrance as well as Canadian Heath Rier's Cake Beauty using kitchen ingredients like brown sugar, whole milk powder and marsh mellow are making waves in the International scene.
Cara Cotter, Product Development Director of Eveline Charles Spas in Alberta B.C opines that the trust on natural ingredients coupled with their sensory value dictates that body products also follow certain food trends. Mango Sugar Scrubs, Blood Orange Baths ,Fig and white tea Antioxidant lotions, products based on barley, rice, millet, soy and wheat are all having sensational sales . Rice is one of the most commonly used commodities being used in products of beauty king pins Estee Lauder to Nivea. Mushrooms, exotic fruits, chocolate and even cognac and tequila has found their place in the cosmetic world.
The food based personal care industry has been estimated more than 5 billion dollars annually by experts.