Pain tolerance is longer in people who scream the word "ow", noticed scientists at the National University of Singapore. This is because "ow" is thought to be a distraction, the Daily Express reported.
It was also mentioned that not just the word "ow" can help but also other words like "ouch" and the Italian version "ahia".
The researchers said all of those sounds are good for vocalizing pain because they are simple noises where the "mouth simply opens".
The study is published in Journal of Pain.