Yoga guru Ramdev Baba's Patanjali group produces and markets various Ayurvedic products. On Thursday, September 3, 2015, the Patanjali group launched its new brand of noodles made out of wheat named 'Atta Noodles'.
At the launch of the noodles in this Hindu holy city in Uttarakhand, Ramdev said, "The noodles will not have any maida (flour) and they will provide a healthy alternative to Maggi for children. The noodles were completely safe and healthy for consumption. Ramdev Baba promotes swadeshi products because they are natural and caused no harm."
The Food Safety and Standards Authority of India (FSSAI) had exercised a nationwide ban on June 5, 2015, on the sale, production and stocking of Maggi noodles, as it was found to contain more-than-permissible levels of lead and high quantities of monosodium glutamate (MSG).