Men are so petrified of women's health products that they avoid supermarket aisles that house them, a new marketing research from the Queensland University of Technology has found.
The study suggested that men are spending less cash at the checkout and avoiding buying products such as deodorant and razors if they are placed next to feminine-inspired products.
Advertisemento overcome this paranoia of feminine products, supermarkets are being encouraged to set up men-only zones to boost sales.
"Recent research has found that men made more purchases and had a positive association with health products that were not placed in high-traffic areas or next to feminine-inspired products," News.com.au quoted business researcher Gary Mortimer as saying.
"This is based on the idea that men are apprehensive of women's products and are therefore less likely to spend time perusing their own personal needs," he said.