First there were the S.N.A.Gs (Sensitive New Age Gyus), then came the metrosexuals, retrosexuals and now, the latest male breed making ladies go weak in the knees is "neosexual".
A typical "neosexual" has been identified as one having shrugged off the femininity of the metrosexual and returned to his more masculine, primitive roots.
A research, which was commissioned by a deodorant company, found 81 per cent of females wanted guys to be sensitive without losing masculinity.
According to demographer and author of Man Drought, Bernard Salt, men had to reinvent themselves for new generations, as women called the shots.
"[Generation] Y women in their 20s and early 30s feel generally empowered to make choices that perhaps previous generations may not have had," The Sydney Morning Herald quoted Salt, as saying.
"They want the manliness of a James Bond, the looks of Hugh Jackman, the humour of Jim Carrey and the youth of Zac Efron," he added.