A particular section of the youth in Jaipur celebrated the New Year in a different style as they gather in large numbers to consume milk even as liquor flows elsewhere.
Interestingly, people are urged to drink milk distributed free of cost in an attempt to develop healthy drinking habits.
"If every one becomes aware of the good properties of milk, we want to spread this message to the youth through this milk. Otherwise, the coming generations will not drink milk that is essential to one's health," said Dharamveer Kathevar, a resident.
"Since the past five years, there has been an increase in the number of people taking part in this milk drinking party. Last year, around 15000 people took part and as usual, we have invited almost everyone in Jaipur and are excepting around 25 000 people to take part," said Rameshwar Prasad Chowdhary, one of the organisers.
In an effort to be different and yet send a socially relevant message, these youths from the university of Rajasthan kick started the New Year celebrations by serving milk instead of liquor at the party organised by them.
These activists wanted to send a message calling for healthy living especially for the entire student fraternity in the state and the country.
Consumption of liquor and hard drinks during the New Year celebrations is common. The number of drunken driving cases has increased in the country India over the last few years.