While most find it a little unnerving when someone else probes their ears, in Vietnam, where ear picking is considered to be an art, many find it to be as good as sex.
Ear picking is part of the country's pampering culture and it is offered in corner barbershops or 'hot tocs', and many returning Vietnamese-Americans can be seen flocking to them.
"It brings a lot of happiness," MercuryNews.com quoted Silicon Valley resident Nguyen Tuong Tam, who always heads to a hot toc upon arriving in the city, as saying.
He also likened a good ear picking to good sex, and fans of ear picking have gleefully talked about "ear-gasms".
Nguyen Thi Le Hang, a 26-year-old ear picker, said there is a spot near the ear drum that, when touched the right way, "tingles".
"For one person, it may just be a tickle. For another person, it's a mind-blowing experience," Hang revealed.
Dr. Todd Dray, an ear, nose and throat surgeon at Kaiser Permanente Medical Center-Santa Clara, said that in fact the ear has a G-spot.
"The skin in your ear is super thin - it's paper thin. It's very sensitive. And there are a lot of nerves that converge in the ear," he said.
Ear picking has long been practiced in Vietnam and other Asian countries.
But in recent years, practitioners in Vietnam have elevated it beyond simply removing earwax to an experience on par with massage, said Hien Nhan, a former Californian who owns Lido's Spa in Ho Chi Minh City.