The most sought after gadget on Christmas this year will be Apple's iPad 2.
The tablet computer, worth 429 pounds, topped a "most wanted" list by Dixons, despite Christmas Day being months away, the Mirror reported.
But Dixons said customers are buying early "rather than being hit all in one go".
The cheapest item on the list is Amazon's Kindle worth just 111 pounds. The electronic book reader is the second most wanted gizmo this year.
Sony's CA Series laptops, worth 645 pounds, are said to be the dearest.
The top 10 most wanted gadgets are: iPad 2 from - 429 pounds
2 Kindle from - 111 pounds
3 DeLonghi Icona Espresso Maker - 169 pounds
4 Nintendo 3DS - 209 pounds
5 Blackberry PlayBook - 399 pounds
6 iPod - 132 pounds
7 Sony PlayStation Tablet TBC
8 Beats by Dr Dre headphones - 279 pounds
9 Sony CA Series - 645 pounds
10 Microsoft Kinect - 150 pounds