The world's first ever calorie negative sweet - the Diet Cola Bottle - has been launched in the UK.
The sweet, part of its Pic n' Mix range, was unveiled by Woolworths.co.uk, reports The Mirror.
It burns more calories when eating and digesting than the sweet actually contains.
Matthew Jacques, Head of brand at Woolworths.co.uk, says: "The Diet Cola Bottle looks almost identical and tastes equally as good as the original cola bottle, but without the calories."
The slimming sweet contains seven calories, 50 per cent less than the original.
Jacques added: "Woolworths has long been the king of Pic n' Mix and we wanted to make sure that people who have loved it for years now have a greater choice, especially if they're worried bout their waistline."