Beirut, one-time pearl of the Orient, is reclaiming its lustre, wooing some of the world's top luxury hotels to set up shop after a record year for tourism - and peace - in city once synonymous with danger.
Le Gray, the newest of the ultra-chic London-based Campbell Gray boutique hotels, as well as old classics like the Four Seasons and Grand Hyatt are only a few of the posh establishments on the list.
"Every major company is trying to come to Beirut. It is the destination where everybody wants to be," said general manager Stefan Simkovics of the Four Seasons. The group opened its 146-million-dollar (102-million-euro) Beirut venture earlier this month, with 230 rooms and the highest rooftop swimming pool in the city.
"Before the war, Beirut was the gateway to the Middle East," he told AFP, referring to Lebanon's devastating 1975-1990 civil conflict.
"Beirut was until the mid-70s the Paris of the Middle East, the pearl of the Orient, and today the city is reclaiming its position as the place everyone wants to be."
Lebanon does seems to have turned the page on its turbulent past, at least for the time being.
After a war with Israel in 2006, a battle between the army and an Al-Qaeda-inspired group in 2007 and sectarian killings in 2008, calm has returned to the small eastern Mediterranean state of four million people.
"Construction for some hotels started in 2004 but was halted in 2005 after the assassination of former prime minister Rafiq Hariri," said Pierre Ashkar, who heads Lebanon's hotel owners' syndicate.