Medindia LOGIN REGISTER
Medindia

We are All Suckers, Chewers, Crunchers or Smooshers

by Savitha C Muppala on Aug 19 2013 11:50 AM

 We are All Suckers, Chewers, Crunchers or Smooshers
How do we eat our food?
The recent preoccupation of food companies that are launching newer varieties of food and juices first try to understand what consumers prefer when it comes to food texture.

Research on how we get the food in from our mouth has revealed that we could be falling under any of the four categories of chewers, crunchers, smooshers or suckers.

The study which involved looking into the eating pattern of 500 consumers led to more information on how people eat their food- whether they chew it, suck on it or crunch it.

The statistics showed that "Chewers," simply love the prolonged chewing of food and make 43% of the group. “Crunchers”, come next - they dwell on the sound of the bite and make up 33% of the group studied.

"Smooshers," love the smooth and creamy feeling and they make up 16 per cent of the group and “suckers” who love the prolonged experience of tasting food formed 8% of the group.

"Companies, if they understood these differences, could better develop particular products for different groups," researchers said.

Advertisement


Source-Medindia


Advertisement