Research on how we get the food in from our mouth has revealed that we could be falling under any of the four categories of chewers, crunchers, smooshers or suckers.
The study which involved looking into the eating pattern of 500 consumers led to more information on how people eat their food- whether they chew it, suck on it or crunch it.
The statistics showed that "Chewers," simply love the prolonged chewing of food and make 43% of the group. "Crunchers", come next - they dwell on the sound of the bite and make up 33% of the group studied.
"Smooshers," love the smooth and creamy feeling and they make up 16 per cent of the group and "suckers" who love the prolonged experience of tasting food formed 8% of the group.
"Companies, if they understood these differences, could better develop particular products for different groups," researchers said.