Feeling Good, Eating Better: Being Happy Leads to Increased Snacking!

State of mind is a strong predictor of what one eats. When stress is skyrocketing and one's mood is plunging, it's only natural to turn to comfort food.

Calling for happiness to be given greater priority, ahead of International Day of Happiness, 'STTEM - Safety, Technology, Taste, Ease & Mood Uplifter' - The India Snacking Report (Volume I) by Godrej Yummiez, reveals that 72 percent Indians confessed to snacking more when they are happy, highlighting how snacking is perceived as a mood uplifter.

Diet Guidelines for Healthy Snacking
Due to busy lifestyles, food holds the least amount of importance for many of us. Healthy snacking is not as simple as it sounds. It involves thorough understanding of what, when and how to eat.

‘When emotions are in turmoil, mind-body connection influences the eating patterns as comfort food is preferred.’

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Amongst those who connect snacking with their mood, 70 percent of Indians feel satisfied, happy, and excited after consuming snacks.

The Joy of Snacking

When compared across regions, the report highlights that Eastern India showed the maximum skew with 75 percent of its citizens snacking more when they are happy.

North, West, and South India showed near similar levels of emotions scoring 72 percent, 67 percent, and 74 percent respectively. The above findings get even more corroborated when looked at across cities.

Eat Your Way to Good Health
A balanced diet is the cornerstone of good health. With diabetes, obesity, heart ailments rapidly emerging as a major health challenge we really need to look into our lifestyles.

Amongst cities, people from Delhi, Chennai, Hyderabad, and Kolkata, snack more when they are happy. With Delhi topping the list at 81 percent, followed by Chennai and Hyderabad at 77 percent each, and Kolkata at 75 percent, indicating that locals of these cities find snacks as mood uplifters.

Besides, the average for Mumbai stood at 68 percent, and the average for Ahmedabad residents opting for snacks when happy is 67 percent. This is followed by Pune and Bengaluru at 66 percent each, Lucknow at 62 percent, and Jaipur at 61 percent.

Healthy Snacks - Quick and Easy Recipes
Healthy snacks are light, nutritious and satisfying foods that ease our craving for some food between meals. Read more to know about healthy snacks for kids and weight loss.

Another aspect that came up in the report was the food-mood connection in both genders, revealing that 74 percent of women and 70 percent of men snack more when they are happy.

Abhay Parnerkar, Chief Executive Officer (CEO), of Godrej Tyson Foods Limited (GTFL), said, "As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report showcases consumers perceive snacking as a mood uplifter. Going forward, the dynamics that will shape India's snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars. Speaking specifically of the mood pillar, snacking will have a larger influence over both consumers and brands."

Healthy Snacks You Should Keep at Your Desk at Work
Snacking healthy foods during office hours can keep you fueled up because busy office hours can make things tough for the diet. Read on the article to know about 10 easy, healthy and hunger-curbing snack options.

Source-IANS