"The Morph", an form of adjustable seating that changes according to the size of the person occupying it, or even the amount of room that they desire was created by London-based company Seymourpowell.
As per the promotional video, two sheets of fabric are stretched across the width of an entire row, and over a movable frame, which is held in place by armrests and upper dividers to form three individual hammock seats.
The fabric can be tailored to fit the person sitting in it, while the dividers slide from side to side, allowing the airline to make some seats wider.
It adds that passengers can choose to pay for a big seat, one that fits them.
Premium passengers can relax in space big enough to sleep, or work in privacy.
Even families travelling together can tune their seat according to size for example, mum, dad and infant could pre-book a large, medium and small seat, where children or smaller passengers could trade space for a cheaper ticket.