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Medindia » Dental News

Raunchy Dentist Advert by NHS may Entice Men

by Savitha C Muppala on April 20, 2011 at 2:50 PM

New online campaign by the NHS intended to inspire men to visit the dentist has been labeled �raunchy' and �sexy' and is very different from the usual campaigns of the NHS.


The importance of having a good breath especially when one is with a lover, forms the main theme of the advertisement. Impeccable white teeth and a sparkling smile are indeed attractive, and the advertisement truly plays on this sentiment.

The advertisement is all about a vampire being told by a �hot' looking female victim that she is unable to tolerate his bad breath. The film was made after a survey conducted in Portsmouth showed that men between the ages of 16 and 35 do not visit their dentist.

The advertisement will make men sit up and rethink about planning a trip to the dentist.



Source: Medindia

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