Experts feel that the smokeless tobacco industry has resorted to misleading advertisements which undermine the ill effects of chewing Gutkha.
"The smokeless tobacco industry resorted to the level of giving misleading advertisements to the print publications thereby influencing the minds of the people," Executive Director at Voluntary Health Association of India, Bhavna Mukhopadhyay, told IANS on the sidelines of a conference Thursday.
"The Guthka (chewing tobacco) industry is trying to make a mockery out of the ban issued by the government. These advertisements are a misleading campaigns and the tobacco industry is just trying to regain its profits," she added.
Amal Pusp, director at Ministry of Health and Family Welfare said: "It is necessary for all states to abide by the central laws. All information campaigns like these are going against the decisions of the court.
"These advertisements are being repeatedly published. The government is planning to take legal action against the advertisers."
The Government of India had directed sixteen states/union territories to ban the manufacturing, sale, distribution and storage of Guthka and other products containing tobacco or nicotine in 2011.
It also passed a law that every state government is supposed to follow the directives of the government.