Medindia

X

Brand Name Influences Lipstick Choice

by Kathy Jones on  June 9, 2012 at 10:26 PM Lifestyle News   - G J E 4
Majority of women select a brand of lipstick not for its packaging or color but because of its name, according to a new study by researchers at University of Oregon.
 Brand Name Influences Lipstick Choice
Brand Name Influences Lipstick Choice
Advertisement

The researchers also found that a large number of people usually select lipsticks that bear names which are associated with food items or sex.

Advertisement
The researchers tabulated more than 1,700 lipsticks manufactured by 52 brands and found that some of the most popular lipsticks bear names such as Triple Chocolate Parfait and Hot Mama while those associated with birds and animals were the least favored.

"The findings show, beyond simple color names, that most of the lipsticks are named after food, beverages, sex, and romance", lead researcher Professor Debra Merskin said.

Source: Medindia
Advertisement

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like

Advertisement
View All

More News on: