Brazil might be one of the most multi-coloured nations in the world. It has more people of African descent than any country outside Africa. But still blacks keep getting a raw deal in that country.
Like they are nowhere to be seen in the fashion show now on in Sao Paulo. A majority of the models taking part are white, almost European in appearance.
The owner of one agency that promotes the work of black models says slavery may have been abolished long ago in Brazil but the shadow is lengthy.
"It is like abolition never existed. It is a facade and the history continues," Helder Dias told the BBC News website.
"The black models can't get jobs and have no access, don't have a good distribution of money or earnings and live in a sub-world, because there are no job opportunities."
The British stylist Judy Blame, and Michael Roberts, Fashion and Style Director of Vanity Fair, have both been reported as voicing their concern and surprise after visits to Brazil.
Style does not have colour, Blame is said to have remarked.
And outside the landmark Bienal building - where Sao Paulo Fashion Week is being staged - young black models voiced their frustration.
"I think the business is smaller for black girls," says 19-year-old Rafaela Favero. "But I don't know if it is because we are just black - but we are different, our pattern of beauty is different - our hair and our bodies."