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'Dogs With Gucci Collars' Phenomenon Hitting Soaring Indian Pet Industry
Chikku is a new breed of Indian dog -- the centre of attention for adoring owners who spare no expense to ensure he has everything he needs and, like his Gucci collar and lead, a lot that he doesn't.
The 350-dollar designer ensemble was a gift for Chikku's "birthday," said Asha Singh, mother of the dog's 10-year-old owner.
"He loves that dog so much," she said of her son as the pug puppy played on the lawn of her New Delhi home.
"(He) wanted something special for his birthday -- the day we brought him home. So we bought the collar and lead."
"This is still a very virgin market for pet products, but it's growing well, there's so much demand," said J. Prakash, owner of VS Associates, a leading pet products importer.
"We've seen no slowdown," he told AFP at a recent trade fair in New Delhi. (Current annual growth being between a whopping 10 and 15 percent.)
India's pet industry is valued at around 45 million dollars annually, according to research firm Euromonitor, still a minnow when compared to the annual 40 billion dollars of the US market.
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