Celebrities who have agreed to join include Ayesha Takia, Shamita Shetty, Vikram, Ganesh Hegde, Ran Vijay along with other Kollywood actresses will help the activists to push the message:
A spokesperson said: 'We can make a difference by starting with changing the risk perception itself among urban youth.'
Thomas George of the UNICEF said, "Children and youth affected by the disease are the missing face of AIDS - missing not only from national policy discussions on HIV/AIDS, but also lack access to even the most basic care and prevention services."
'Basic awareness is there, but risk perception amongst the so-called 'elite youth' is totally skewed due to various factors. We aim to change that,' says Ajay Reddy of the Ellements Regazzo.
Today almost half the new cases of HIV/AIDS are affecting the Adolescents and young people aged 15-24 years. But most of the youths lack access to the information, skills and services needed to protect themselves from HIV.
Tickets are available at Landmark, Anokhi, Amethyst, Mocha, Fashion Folks, Pizza Hut and Music World. Everyone is invited to join the celebrities to help with the noble cause.