About Careers Internship MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Can Thin Body Shapes Make Overweight Consumers Spend More?

by Julia Samuel on March 23, 2017 at 2:57 PM
Font : A-A+

Can Thin Body Shapes Make Overweight Consumers Spend More?

Subtle reminders of idealized bodies can encourage overweight consumers to overspend, according to a new study in the Journal of Consumer Research.

Being thin is always in! Especially for those who are on the chubbier side, slimming down is a dream. Sometimes the obsession might lead to poor finance management too.

Advertisement


Mere reminders of the thin-body ideal can cause overweight consumers to feel worse about their own abilities, besides reducing their capability of managing their spending impulses.

In one study where consumers were shown an object with a thin, human-like shape (much like a Coca-Coca bottle), high-BMI consumers were more likely to buy a higher-priced, Fiji-brand bottle of water than a lower-priced, generic-brand bottle.
Advertisement

Another study on shopping found that high-BMI consumers were more willing to take on credit card debt after seeing a thin (vs. wide) shape because they felt less capable of managing their spending impulses.

"In our research, we show that exposure to body cues (i.e., shapes) can have unintended consequences on seemingly unrelated behavior, such as spending," write authors Marisabel Romero (Colorado State University) and Adam W. Craig (University of Kentucky). "We demonstrate that seeing a thin (vs. wide) human-like shape leads high-body-mass-index consumers to make more indulgent spending decisions."

These findings suggest that consumer advocates should be wary of reinforcing the link between weight, self-control, and financial achievement, as doing so can be counterproductive. The implications are particularly important given the negative consequences such messages could have on consumer debt and spending.

"Our studies confirm that body shapes are powerful cues that can influence consumer spending preferences," the authors conclude. "Marketers have long used slender models, forms, and designs to promote economic and social benefits. However, their design decisions might lead overweight consumers, who lack identification with idealized standards, to make more indulgent spending decisions."

Source: Eurekalert
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
Alarming Cesarean Section Trends in India - Convenience or Compulsion of Corporate Healthcare
Quiz on Low-Calorie Diet for Diabetes
World Heart Day in 2022- Use Heart for Every Heart
View all
Recommended Reading
News Archive
Date
Category
Advertisement
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Ideal Body Weight Healthy Living Battle of the Bulge Anti-Quick Fix Weight Loss 

Most Popular on Medindia

Blood Donation - Recipients Pregnancy Confirmation Calculator Indian Medical Journals Accident and Trauma Care Noscaphene (Noscapine) Vent Forte (Theophylline) Selfie Addiction Calculator Daily Calorie Requirements How to Reduce School Bag Weight - Simple Tips Post-Nasal Drip
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
×

Can Thin Body Shapes Make Overweight Consumers Spend More? Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests