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Forgetfulness increases with age. U.S. Baby Boomers -- 78 million strong-- rate cognitive function decline as a top concern.(1) As the brain ages,brain cells dry out and shrink, connections between nerve cells slow and bloodcirculation and nutrient flow to the brain decrease -- all of which can affectcognition. Recent research has also linked impaired glucose metabolism orinsulin resistance in the brain to dementia and Alzheimer's disease (2, 3).Iceland Health Advanced Memory Formula contains the nutrientsphosphatidylserine and omega-3 to help lubricate and increase communicationbetween brain cells, and chromium picolinate to increase glucose metabolism,which allows glucose -- the brain's main "fuel" -- to be processed moreefficiently.
"With a rapidly expanding 'Baby Boomer' population, products that addressmemory, mind and brain function have been determined to be among the mostdesired in consumer studies conducted in this burgeoning demographic group,"said Gerard Butler, co-CEO of Nutrition 21. "As with all of our products, wehave taken a scientific approach to the development of Advanced Memory Formulaby combining nutrients that are essential to improving and maintaining brainhealth."
Mr. Butler concluded, "We are excited about introducing Iceland HealthAdvanced Memory Formula this summer via direct response channels, which willinclude television infomercials, call center and internet e-commerce. Webelieve this enhances our ability to address a broader segment of our marketin a very cost-efficient manner and sets the stage for introducing the productinto retail distribution, at a later date, with a loyal customer base."
The Company continues to expect that EBITDA in the fourth quarter endingJune 30, 2008 will approach breakeven and that total revenues for the quarterwill be in the range of the $10.8 million reported for the third quarter endedMarch 30, 2008. For the 2009 fiscal year ending June 30, 2009, the Companyexpects to deliver consistently positive EBITDA on a quarterly basis, withrevenues for the year generally in the range of total revenues that will bereported for fiscal year 2008. EBITDA is a non-GAAP measure that is defined asnet earnings before interest, taxes, depreciation and amortization.
About Iceland Health(R) Advanced Memory Formula
Iceland Health Advanced Memory Formula, available in soft gel form,contains a proprietary blend of chromium picolinate, Phosphatidylserine (PS)and Omega-3 (DHA). These ingredients have been scientifically tested fortheir ability to improve cognitive function:
Iceland Health Advanced Memory Formula is manufactured according to strictFood and Drug Administration (FDA) guidelines. This product can be takensafely alone or with medication, with optimal results seen in 30 to 90 days.In addition, the chromium picolinate ingredient is deemed safe by the FDA andis Generally Recognized as Safe (GRAS) for use in foods and supplements. Formore information, visit http://www.IcelandHealth.com.
About Nutrition 21
Nutrition 21, Inc. (Nasdaq: NXXI), headquartered in Purchase, NY, is anutritional bioscience company and the maker of chromium picolinate-based andomega-3 fish oil-based supplements with
