Mediaplanet and Actor Anthony Anderson Team Up in Raising Awareness for Diabetes

Thursday, November 29, 2018 Diabetes News
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Mediaplanet's Diabetes campaign found within USA TODAY and online, helps shed light on one of the most expensive diseases in the US.

NEW YORK, Nov. 29, 2018 /PRNewswire-PRWeb/ -- Helping to conclude National Diabetes Awareness Month, today announces

the launch of this November's edition of "Diabetes Awareness." This campaign will advocate for those with diabetes their caregivers, educate readers on the complications and risks that can occur when chronic diabetes goes untreated, or undiagnosed, and discuss when to get tested and how to manage the disease.

More than 29 million Americans are living with diabetes, and 86 million are living with prediabetes, a serious health condition that increases a person's risk of type 2 diabetes and other chronic diseases. For the cost categories analyzed, care for people with diagnosed diabetes accounts for 1 in 4 health care dollars in the U.S., and more than half of that expenditure is directly attributable to diabetes. But there is the potential to decrease the likelihood of adults developing diabetes with further research and development. Even so, there remains a noticeable lack of urgency from the government to focus on funding research for a cure, leaving patients and families continue to suffer through with little national support.

The print component of "United for Diabetes" is distributed within today's edition of USA TODAY with a circulation of approximately 250,000 copies and an estimated readership of 5 Million. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign:

Long-time Diabetes fighter Anthony Anderson takes the cover of the print publication. Through an exclusive interview on the interior, Anthony reveals that when he lost his father to complications from diabetes, he knew he had to take the disease seriously. "I wanted to be around for me kinds, not just a memory or a picture on the wall, but there, present and healthy." Since then, he has worked tirelessly to transform his diet and exercise while raising awareness. His contributions include inspiring people with diabetes about how to manage the disease on a busy schedule and collaborate with leading brands to help people get real about the disease.

Now, more than a decade later, Black-ish Star says, "I want to motivate people to recommit to their diabetes treatment plans." He also highlights his new initiative, "Get Real About Diabetes", with Novo Nordisk in working together to make a real difference in motivating and educating those living with Type 2 Diabetes.

This campaign was made possible with the support of the American Diabetes Association, Diabetes Research Institute Foundation, American Podiatric Medical Association, American Optometric Association, Institute for Preventive Foot Health, Beyond type 1, Anthony Anderson, Ben Rue, Laila Ali, Welch Allyn, Restorix Health, Tandem Diabetes Care, Sola Company, Atkins Nutritionals, Ascensia Diabetes Care, Medicine X, and Valeritas.

About Mediaplanet Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

Press Contact: Kim Betrus (646) 922-1412


SOURCE Mediaplanet

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